What do you mean by the term Chatbot? The simple definition of a Chatbot is a computer program designed to communicate with human users via the internet. Chatbots use either pre-programmed responses or artificial intelligence (AI), those using AI, are able to handle more complex conversations..Complex Chatbots such as Amazon’s Alexa, Siri or Google Assistant...
Voice Search and FAQs The vast majority of smartphones support voice-assisted search capabilities, which along with smart speakers such as ‘Alexa’ and ‘Google Home’ are changing the way people search. Google introduced the ‘Mobile First Index’ because more searches are done today, using a smartphone, than with a computer or laptop. Mobile devices have not...
1. Local web designers offer better value for money. When compared to a DIY site, a professional website may look like an expensive option, at first sight. DIY sites look very appealing because they are often free with a hosting plan. The downside of using these DIY web designs is that the templates or themes...
Facebook Page or a Website At one time the only way to have any presence online was to have your own website. The growth of Social Media, has changed all that. There are now many ways to promote your business online. The question is, which is best for your business, a dedicated website, or Social...
SEO and Social Media. What exactly is the relationship between SEO and Social Media ? Everyone knows that Social Media is vital in terms of content marketing, but what effect does it have on how well your website performs? Google have repeatedly stated that it does not include Social Media as part of its search...
What are semantic keywords What exactly are semantic keywords? Keywords are one of the top three ranking factors used by Search Engines such as Google. With the increasing popularity of Voice Search it is important to make sure that your website is using the right keyword variations to cater to these changes. Voice search...
Voice Search Increasing According to Google Voice Search has doubled over the last year. By 2020 half of all searches will come from voice according to ComScore, a leading media measurement and analytics company. Web user’s behaviour has changed significantly since the introduction of the smartphone. Mobile search now exceeds desktop search and is growing...
What are Micro-moments Google introduced the concept of micro-moments into digital marketing, it is based around how users interact with the internet at different times. A micro–moment has been described as a ‘spur of the moment’ opportunity when someone searches for something at the top of their mind using the device nearest to them. Customers...
What is Social Proof? Aristotle first stated that “Man is by nature a social animal.” As a social animal we are constantly looking to others for acceptance and for guides to acceptable behaviour. One such guide is referred to as social proof. Social proof, is defined as, a psychological phenomenon where people assume the actions...
Create a website that is a pleasure to use When you create a website the single most important single factor to bear in mind is your user. This may seem obvious but, take a minute and look at the millions of websites out there that ignore this simple fact. Millions of business websites are designed...