There are now more mobile searches than desktop searches and yet Google has traditionally ranked websites using only the desktop version of any website. The Mobile First Index seeks to change that. The Mobile First Index means that the default version of your website will no longer be the desktop version, but the mobile version of your website. Google will in future, use your mobile website to rank your website and not your desktop version. The mobile version of your website will include Responsive Web Designs, Dedicated Mobile Websites and Mobile Apps. In the event that you do not have a mobile version of your website, Google will deploy a mobile Googlebot to crawl the desktop version of your website.
The increasing use of smartphones has changed user’s behaviour. Google recently introduced the idea of micro-moments to cater for some of these changes in behaviour. People tend to search the internet in a different way when using a smartphone :
Searches are not planned but spur of the moment.
Searches tend to be brief, real time and intent driven.
Searches are used to fill voids or lulls in time.
Searches compliment simultaneous activities
-waiting in a queue
To conclude, people tend not to surf the internet when using a smartphone, but to look for answers to specific questions. This change of usage will affect the end user experience (UX) which will in turn have an impact on the design of mobile websites. Managed web services offer a range of mobile web solutions from ‘Progressive Mobile Apps’ to ‘Dedicated Mobile Websites’.
Mobile Friendly Web Design
Responsive web design is an approach to web design aimed providing the optimal viewing experience, that means easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices. Our websites are easy to use on every device from a smartphone or computer to a wide Screen TV. With the introduction by Google of the “Mobile First Index”, whereby the mobile version of your website becomes the version that Google uses to rank your site, it is essential that your website is responsive. Only responsive websites are considered to be ‘mobile friendly”. So remember if you are looking for a mobile friendly web design in Thanet & East Kent, give us a call.