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Mobile Website Solutions


The Mobile First Index

There are now more mobile searches than desktop searches and yet Google has traditionally ranked websites using only the desktop version of any website. The Mobile First Index seeks to change that. The Mobile First Index means that the default version of your website will no longer be the desktop version, but the mobile version of your website. Google will in future, use your mobile website to rank your website and not your desktop version. The mobile version of your website will include Responsive Web Designs, Dedicated Mobile Websites and Mobile Apps. In the event that you do not have a mobile version of your website, Google will deploy a mobile Googlebot to crawl the desktop version of your website.


Mobile Devices have changed the way People Search


The increasing use of smartphones has changed user’s behaviour. Google recently introduced the idea of micro-moments to cater for some of these changes in behaviour. People tend to search the internet in a different way when using a smartphone :

Searches are not planned but spur of the moment.

Searches tend to be brief, real time and intent driven.

Searches are used to fill voids or lulls in time.

Searches compliment simultaneous activities

-waiting in a queue

To conclude, people tend not to surf the internet when using a smartphone, but to look for answers to specific questions. This change of usage will affect the end user experience (UX) which will in turn have an impact on the design of mobile websites. Managed web services offer a range of mobile web solutions from ‘Progressive Mobile Apps’ to ‘Dedicated Mobile Websites’.


Progressive Web Applications take advantage of the latest technologies to combine the best features of websites and mobile apps. A Progressive Web App is a website built using web technologies which acts and feels like a native app to the user. Users can add the Progressive Web App to their home screen, receive push notifications and even work offline. Unlike native Apps, Progressive Web Apps work across all platforms.

Features of Progressive Web Apps


Progressive: Progressive Web Apps, by definition, work on any device and use the features available on the user’s device and browser.


App-like: Progressive Web Apps look exactly like a native app and are built on the application shell model, with minimal page refreshes.


Works when offline: Unlike websites Progressive Web Apps continue to work in areas of low connectivity or when offline.


Re-engageable: Mobile app users are more likely to reuse their apps, and Progressive Web Apps are intended to achieve the same goals through features such as push notifications.


Discoverable: A Progressive Web App shares all the advantages of a website in terms of SEO and searchability. Google and the major Search Engines can search for individual Progressive Web Apps. This is a major advantage over native applications, which are not searchable in the same way.


Linkable: Progressive Web Apps share another characteristic with websites; they are able to indicate the current state of the application. This enables the Progressive Web Apps to retain or reload its state when the user bookmarks or shares the app’s URL.


Responsive: A Progressive Web App’s user interface is responsive so that it fits the form factor and screen size of any mobile device.


Easy to Install: Progressive Web Apps can be installed on the device’s home screen, making them readily available.


Easy to Update: When new content is published and the user is connected to the Internet, that content should be available in the app. Unlike native Apps which are difficult to update as they are platform dependent and have to be updted via the relevant App store.


Secure: Progressive Web Apps provide a more intimate user experience and because all network requests can be intercepted through service workers Progressive Web Apps are hosted over HTTPS to prevent man-in-the-middle attacks.


There are obvious differences between a computer and a mobile device. When using a mobile device, some websites may be slow to load or difficult to navigate. Not only is a computer screen larger, it generally has a different input method, a mouse and keyboard rather than touch screen. The mobile device has nowhere near the processing capacity of the average computer. Given that modern website design is all about optimising your user’s experience, sometimes it makes sense to use a dedicated mobile website.

The Best of both Worlds

We offer a mobile website solution that combines the best of both worlds. All the advantages of both a desktop website and a mobile website with none of the disadvantages:

One website address for both your desktop and mobile website.

A dedicated mobile website that is fast and easy to navigate.

Keep Your Desktop Website as it is, no need to change it to accommodate mobile visitors

You can exclude pages from your mobile website that might slow the site up eg photo galleries etc


Mobile Friendly Web Design

Responsive web design is an approach to web design aimed providing the optimal viewing experience, that means easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices. Our websites are easy to use on every device from a smartphone or computer to a wide Screen TV. With the introduction by Google of the “Mobile First Index”, whereby the mobile version of your website becomes the version that Google uses to rank your site, it is essential that your website is responsive. Only responsive websites are considered to be ‘mobile friendly”. So remember if you are looking for a mobile friendly web design in Thanet & East Kent, give us a call.