What do you mean by the term Chatbot? The simple definition of a Chatbot is a computer program designed to communicate with human users via the internet. Chatbots use either pre-programmed responses or artificial intelligence (AI), those using AI, are able to handle more complex conversations..Complex Chatbots such as Amazon’s Alexa, Siri or Google Assistant...
Voice Search and FAQs The vast majority of smartphones support voice-assisted search capabilities, which along with smart speakers such as ‘Alexa’ and ‘Google Home’ are changing the way people search. Google introduced the ‘Mobile First Index’ because more searches are done today, using a smartphone, than with a computer or laptop. Mobile devices have not...
1. Local web designers offer better value for money. When compared to a DIY site, a professional website may look like an expensive option, at first sight. DIY sites look very appealing because they are often free with a hosting plan. The downside of using these DIY web designs is that the templates or themes...
What are semantic keywords What exactly are semantic keywords? Keywords are one of the top three ranking factors used by Search Engines such as Google. With the increasing popularity of Voice Search it is important to make sure that your website is using the right keyword variations to cater to these changes. Voice search...
What is Social Proof? Aristotle first stated that “Man is by nature a social animal.” As a social animal we are constantly looking to others for acceptance and for guides to acceptable behaviour. One such guide is referred to as social proof. Social proof, is defined as, a psychological phenomenon where people assume the actions...
Create a website that is a pleasure to use When you create a website the single most important single factor to bear in mind is your user. This may seem obvious but, take a minute and look at the millions of websites out there that ignore this simple fact. Millions of business websites are designed...
What is a Meta Description? Whenever you look at a list of search engine results, each entry contains a description of the web page’s contents. That description is known as a meta description. The meta description describes your page to both users and search engines. Google does not use the meta description as a primary...
Quality Content and Expertise, Authority and Trustworthiness: E-A-T Google evaluates the content of your webpage using a number of metrics, one of the most important of which is Expertise, Authority, Trustworthiness or E-A-T. In July 2017 Google released a 160 page document called the “Search Quality Raters General Guidelines”. This document is aimed at Google’s...
Keyword research in five simple steps. Keyword research is an essential element of Search Engine Optimisation. SEO is vital, not only in attracting users to your website but also in ensuring that your website is attractive to search engines. Here are five simple steps to help you find those all impotant keywords. Step 1: List...
Increase website traffic by making your website easy to use If you want to increase website traffic you must ensure that it is easy for people to use and for search engines to crawl. Here are a few simple things that you can do on every page of your website to search engine optimise (SEO)...