What is Search Engine Marketing? Google Adwords is a type of Search Engine Marketing (SEM). SEM is all about promoting your website by increasing its visibility in search engine results pages through online advertising. As such SEM incorporates search engine optimization (SEO), as well as paid search. The combination of SEO and quality content is...
Digital Marketing and Social Media Digital Marketing has been around since 1971 when the first email was sent it was between two computers sitting next to each other. It was the beginning of the Digital Marketing phenomenon. Today, there are many forms of Digital Marketing including Search Engine Optimisation (SEO) , Public Relations (PR),...
How Search Engines work All search engines use automated robots commonly known as ‘bots’, ‘crawlers’ or ‘spiders’ to visit web pages and follow links to other web pages. The links can be ’internal’, visiting other pages on the same website, or ‘external’, visiting other websites. Once on a page the ‘bot’ deciphers the code on...
Website attacks: Who is trying to hack your website? On average there are 30,000 website attacks every day according to Sopho Labs (a leading internet security company). Nor is it just adult sites and other sites of dubious provenance that are at risk. Microsoft, Facebook and Twitter have all been hacked. Although website security is...
Managed Web Services shows you how to use Internal Links to improve your page ranking. What is Link Juice Search Engines crawl the links to each web page to establish that page’s rank. There are two main factors to consider regarding the links to a page, the number and the quality, obviously the more links...